Adriano

Website homepage displayed on desktop and mobile showing brown leather shoes with text ‘Quality Crafted, Comfort Defined.’

Project Overview

Adriano is a shoe retailer founded in Cuenca, Ecuador. They are a family founded brand that focuses on creating quality footwear. They reached out to me to update their site and optimize it for mobile users.

Services Provided

SITE DESIGN

USER RESEARCH

Design Audit

Sales Increase

Sales from the mobile site rose after implementing my designs.

User Trust

Users rated the re-design as more trustworthy than the previous design.

Usability

Site was usable on both mobile and desktop after re-design.

Website and mobile view of Adriano footwear showing brown leather shoes, belts, and accessories with the slogan 'Quality Crafted, Comfort Defined.'

Side-by-side comparison of Adriano website before and after redesign, showing the homepage with highlighted shoe products and updated cleaner layout.

Open laptop on wooden table displaying website with brown dress shoes and text about quality crafted footwear.

Creating a Design System

To launch the project, we created a robust design system to improve communications with developers, and maintain consistency throughout the project.

Colors

Primaries and grays

Buttons

Typography

Icons

Open laptop on brown leather couch displaying Adriano footwear website with a family photo and text 'Our Story'.

Person wearing brown and dark green casual sneakers with white soles and blue jeans.

Smartphone on a wooden surface displaying a webpage with text about quality-crafted shoes and a Learn About Us button.

“With the help of Julia’s designs, our e-commerce site went from outdated, and underused to an additional point of sale that has allowed us to reach customers virtually that we wouldn’t have been able to reach previously. At every step of the way Julia was professional, dedicated, and a complete pleasure to work with.”

-Santiago Guzmán, Adriano CEO